In the U.S., online travel and a long history of e-commerce, even if that is the hotel, airfare and car rental sales there have been many models. The most successful is like Expedia and Travelocity that the OTA (online travel agents), as well as orbitz and travelweb airlines and hotel groups such as co-organized an online marketing company. There are such as priceline name your own price model and hotwire the so-called opaque mode (that is set when the hotel did not know specifically which one, and only know about the location and star). In addition there are such as lastminute.com "last minute booking" mode, such as grouple team booking patterns, such as kayak and sidestep the meta-search model (meta-search), such as travel tripadviser evaluation site.
Representatives of all these models are very successful business enterprise. Of course, this chain there are still old-GDS companies, central reservation system provider (eg synxis), distribution channel management software provider (hotel booking solutions), online content management software provider (leonardo), provide business intelligence Business (travelclick) and many recently emerged travel 2.0 company. In contrast, China's online travel industry has just started it.
Overseas, the largest consumer online travel group, mostly 36 to 54 years, less than 36-year-old is the second largest population. They use the Internet for booking of the main reasons is to facilitate easier to compare prices. Compared with Chinese consumers and overseas customers more involved, sharing travel experiences and evaluation, and more and more dependent on the shared information. This may be the online travel spending habits and use of traditional travel channels, the biggest difference.
According to the latest online travel report Hocuswright can see, the U.S. share of online travel has been a nearly 50% faster. 50% of course, there are nearly half of the hotel and airline direct sales. The most simple hotel, airfare, car rental reservation, traditional travel agencies online travel agencies in fact been (OTA, eg Expedia & Travelocity) and travel suppliers both extrusion.
In fact many airlines no longer had to travel agents commission. The reasons for this situation is very simple, because the traditional travel agency sales in these products bring little added value. Therefore, traditional travel agencies must be in high value-added products find a way out. Large travel agencies increasingly began to engage in business travel, small travel agencies are more concerned about the high-end leisure products.
U.S. traditional travel agencies are also trying to improve the online business, but from the hotel, airfare and car rental in terms of competition, OTA has been won, and will continue. But in high value-added tourism products, OTA will grab a number of business from traditional travel agencies is impossible to say the OTA and also by the travel supplier challenges, particularly in the tourism market, the relative prosperity of the time, OTA A sustainable development, even survival force value-added services will be issued with traditional travel agencies in this area fierce competition. Ctrip development of the domestic line service is very natural, to develop high value-added business OTA prerequisite for sustainable development.
But the true online travel service in China is just beginning, if we are from the United States and European markets to learn what it is that China's online travel industry chain, the pattern appears more and more enterprises , from the current less than 1% share in 2010 forecast more than 10% share.
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